Before getting into the issue of what an ideal keyword density would be, it is first necessary to understand the meaning of a keyword. A keyword is a word or a phrase that is entered by the user into the search engines in order to search for information one is seeking for. Keywords are one of the important tools that help in the functioning of the search engines. They help the web crawlers in analyzing the relevance of a web page.
The frequency of repetition of keyphrases on a web page in accordance to the total number of words on a web page is called keyword density. While some search engines permit greater keyword density, others such as Google puts a limit on it and therefore has to be abided by the site so as to avoid the suspicion of spamming because of greater keyword density.
However, there is nothing like an accepted ideal keyword or keyphrase density as the algorithms of search engines change frequently. So, there are different keyword densities that are allowed by different search engines. While MSN and Google do not permit more than 2% of keyword density, Yahoo gives liberation of 5% keyword density on one web page. Also, some search engines emphasis more on the usage of keywords in Meta tags, title and web copy, others like Google prefers to search keywords in the text of the web page.
Perfect keyphrase density also keeps on varying according to the kind of keywords that are used. On the one hand, one very competitive keyword is enough for a single page, a frequency of 2-3 is appropriate for the less competitive ones. Fairly competitive keywords are mainly a part of search terms and therefore should be utilized on home page and must also be linked to other internal pages.
1%-7% of keyword density is what should be aimed for on a single web page. 1% of keyword density in 100 words can be achieved by inserting the keyphrase just once. However, insertion of keyword only once in thousand word will not prove to be of any use to rate higher with search engines.
One keyword for one page is the best policy for a higher SEO ranking. These tricks work well, but when it comes to very competitive keywords, even a higher keyword density won’t do any good for a better SEO ranking. Other elements such as anchor text and inbound links are also very important for a higher SEO ranking.
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