In the Columbia Pictures film Gridiron Gang, juvenile probation officer Dwayne Johnson challenged his not-yet-hardened teens to become winners by working together as a football team. He wanted to give these boys a second chance at life by turning them into men. It’s the classic story of individual transformation from “me” to “us.”
One of the star players was running back Willie Weathers. In the beginning of their season he was unable to take a tackle. He was scared of the hit and usually fumbled the ball. The opposing team’s tacklers would humiliate, embarrass and talk trash in his face. Definitely no respect.
During practice, Coach Johnson personally challenged Willie to run straight at him and knock him back on his butt. Willie charged at the coach, but got knocked down instead. He picked himself up and charged again, but got knocked down again.
You could see the tide turn as Willie’s teammates–who chided him at first–began to side with him because he didn’t give up. After many attempts Willie finally knocked his coach down and earned his team’s respect, his coach’s respect and some self-respect. Willie was not only able to take a tackle, but dish out a hit at the same time.
But that’s just half the story…
While learning to work as a team, these gangster wannabes and street toughs experienced a change of heart. Instead of labeling everyone else as an enemy, they began to watch each other’s back. They found the potential for human good far outweighed the negative circumstances in life.
How does this translate into your business?
The same principles that transform a street gangster into a team winner also apply in business. It is these applied principles that continually make winners when many others decide to quit.
1) Nothing comes easy. The world does not beat a path to your door. You must go after it. You must continually market your products or services. There’s no autopilot button. Even your website needs an action plan to drive traffic to it.
Sure you should hire consultants who can help you get to profits sooner. And sure you should attend seminars, workshops and network with others. But please don’t believe a one-time investment for Search Engine Optimization is the end-all, be-all answer to your online marketing challenges.
And when you’re raking in your first big paycheck: that’s not the time to stop marketing your business. Use the revenues and success stories from that venture to leverage your next marketing promotion. In football, scoring one touchdown usually doesn’t win the game. If you have a 7-0 lead, stalling and playing it safe usually loses games.
2) Persevere. You’re probably going to get sidetracked, taken advantage of, and talked bad about. Or you’ll order a warehouse-load of widgets, but the marketplace can buy that same widget from Wal-Mart cheaper. Or your marketing campaign went south and never looked back. Sometimes these circumstances come with the territory.
Cut your losses and get back on track. Solve the problem as quickly as you can. You don’t want to spend too much time fixing something. You want to get back to making profits as soon as possible.
The more you dwell on a problem–the more you’re tempted to give up. When Coca-Cola saw New Coke was tanking, they went back to their moneymaker: Classic Coke. They cut their losses and returned to profitability.
3) Avoiding cutting yourself short. When you hire a consultant or purchase a program to help you save time and money, that’s a good investment. But let’s say you need more personalized coaching that could help you reach your next business goals sooner–but you decide not to get it (for whatever reason). You’re not going to make much progress. And this stagnation has a tendency to work against you.
Ford and General Motors have been #1 and #2 for as long as I’ve been alive. Then Toyota came into the picture and is now dominating the world auto industry. But this didn’t happen overnight. Were Ford and GM sleeping at the wheel living off their past success while a hungrier Toyota won the favor and pocketbooks of consumers?
4) You don’t always win. You send out various promotions and most of the time, they’re profitable. Sometimes they’re dismal. And at times, you wonder if the mail clerks were on strike, or if the computer servers were down, or if they misprinted your phone number in the ad.
Just because you showed up doesn’t guarantee you’re going to have a winner. The marketplace will decide that for you. You will gain more experience, savviness and stickiness by making mistakes than by reading a book. Use the books and resources as head knowledge, while playing in the marketplace becomes heart knowledge.
I believe everyone who plays in the business game will be knocked around, verbally abused, passed over, ripped off, plagued with doubts and even question their own resolve. The ones who get back up and stay in the game to make something of themselves and to the people they serve become winners. The choice becomes ours.
Tommy Yan helps business owners and entrepreneurs make more money through direct response marketing. He publishes Tommy’s Tease weekly e-zine to inspire people to succeed in business and personal growth. Get your free subscription today at www.TommyYan.com.
- Sickening footage shows man in his 70s being knocked out cold by looter as he tries to protect his store during Kenosha riots - as pizza worker whose restaurant was trashed asks rioters: 'Are you trying to get Trump re-elected?'
- Revealed: Man 'who knocked commuter unconscious in London station mask row' is 35-year-old father of one
- The Rams and Chargers grapple with how to respond to the Jacob Blake shooting in 'Hard Knocks' episode
- Breonna Taylor had big plans before police knocked down her door in deadly raid
- You've got to be kidding! Rampaging GOAT raids a police patrol car before chewing up paperwork and knocking an officer to the ground in Georgia
- PBS reporter Yamiche Alcindor blasted for tweet knocking Cawthorn for standing during RNC remarks
- Typhoon Knocks Out Power in S. Korean Homes, Barrels North
- Gulf Cartel Knocks Down Surveillance Cameras in Mexican Border City
- Minneapolis Cop Knocked Down After Garbage Can Lid Thrown At Him
- Breonna Taylor's ex-boyfriend - who police were looking for the night they shot the EMT dead in botched no-knock raid - is arrested on drug trafficking charges
- Black Mamba 'Knocks' on Sliding Door in South Africa
- Hoarder’s 24 tonnes of junk blocks his bathroom and kitchen for 4 years and makes home SINK knocking £30k off its value
- Video: US Cop Knocked to the Ground After Being Struck by Trash Can Lid Amid Protests
- Sen. Rand Paul Introduces ‘Justice For Breonna Taylor Act’ To Fight ‘No-Knock’ Police Warrants
- George North leaves Rugby fans in shock as Wales star plays on after seemingly being knocked out
- VIDEO: Watch the moment rugby star Gavin Henson is 'knocked out by a team-mate'
- Breonna Taylor incident report virtually blank; Louisville detective who applied for 'no-knock' warrant reassigned
- VIDEO: Woman on NYC Subway Platform Knocked Down in Alleged Rape Attempt
- Quantitative data set up: Nifty set to knock out 12,000, while Bank Nifty may go beyond 25K
- Breonna Taylor: Louisville to ban no-knock warrants after police shooting
Knocked Down But Not Out... have 1224 words, post on ezinearticles.com at May 15, 2007. This is cached page on Europe Breaking News. If you want remove this page, please contact us.