Have you ever walked down the main street and really thought about the prices that shops are charging for their various goods?
Each and every item you see has a history to it – and a price tag that reflects that history.
Consider that dress in the department store. Or that music center in the electrical store.
The item is manufactured, packaged, distributed and finally delivered to the retailer. That all entails a cost before the goods are even put up for sale.
The retailer takes charge of the item and decides to display and stock it. Costs now mount, as the retailer needs premises to display the item and a warehouse or stockroom to store further examples of the item. The premises need heating and lighting and someone has to pay for the decor, the water usage, the security and so on.
Then there are staff to employ – they deal with the customers, make sales, answer telephones, deal with stock issues and administrative data. The not only need wages, but they need holiday pay, sickness pay and even a pension.
Can you see where this is heading? The item you buy includes an added cost. This cost includes a proportion for the premises, distribution of goods, staff wages and everything needed to make that item sell.
These overheads are placed into the cost of the items you buy.
Sure, the goods are well presented and the ambiance of the retailer’s premises is conducive to the shopping experience. But the customer ultimately pays a higher price for high street goods than they would pay elsewhere.
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